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Enhancing your Consumer Packaged Goods brand with fair trade

Ready to begin your better business journey? Fair Trade Certified™ is your ticket! Here’s how sourcing fair trade consumer packaged goods is beneficial to your business.

Consolide la resiliencia de su cadena de suministro.

  • Actively manage potential risk with rigorous fair trade standards ensuring safe working environments and improved conditions, wages, working hours, benefits, and the elimination of forced labor and poverty
  • Improve operational efficiency and performance
    • Get support and training in field to help ensure compliance to Fair Trade Certified Standards
    • More sustainable income and better working conditions increase worker retention (less turnover and absenteeism) with more satisfied and engaged employees
  • Improves workers’ lives and communities with Fair Trade Certified processes and Community Development Funds that contribute to long-term improvements in supplier communities, increasing resiliency
    • Fair Trade Community Development Funds go directly to initiatives determined by workers for their benefit that support communities
    • The Fair Trade Committee process engages worker voice and participation

Advance your Environmental, Social, and Governance (ESG) goals

  • Accelerate your ESG/ Corporate Social Responsibility (CSR) goals
  • Help reach B-Corp Certification

Fortalezca su marca.

  • Mitigate potential reputational risk such as undetected labor violations in your supply chain
  • Get peace of mind with rigorous, ISEAL-compliant third-party certification and auditing by Fair Trade USA ensures credibility of your commitments and demonstrates authenticity to your consumers
  • Ensure traceability and transparency with data
  • Evolve your brand compliance and cost (CSR) to value creation and innovation (ESG)

Build loyalty and meet your consumers’ demand

  • 66% of consumers recognize the Fair Trade Certified seal
  • 78% of consumers trust the Fair Trade Certified seal
  • 1 in 3 consumers are more likely to purchase with the Fair Trade Certified seal
  • 75% of consumers indicate a third-party certification provides trust that a product/company is taking sustainable action.

Wholesome: Creating a Virtuous Circle with Fair Trade Certified

Nigel Willerton, founder of Wholesome Sweeteners, shares how fair trade certification and the financial impact of their Fair Trade Certified sales, help create a virtuous circle for producers, businesses, and customers.

Choosing Fair Trade Makes a Difference


Certified Organizations

Accelerate sourcing on Fair Trade Certified terms – Tap into almost 5 Fair Trade Certified producer Organizations


Development Funds

En 2021, los socios CPG de comercio justo (azúcar, coco, cacao y té) generaron más de $12 millones en fondos de Desarrollo Comunitario Comercio Justo utilizados para promover comunidades prósperas y cadenas de suministro resistentes.


Average Increase

Dollar sales at a national retailer increased 3.3% on average in the 6 months after adding the Fair Trade Certified seal to their products

¿Listo para embarcarse en su travesía Fair Trade Certified?

¡Complete este formulario para dar el siguiente paso!

Our Standards

Review our Agricultural Production Standards (APS) & Trade Standards


Informe US Consumer Insights

See why more than 1,400 companies have chosen fair trade certification to meet sustainability goals, increase brand trust, and reach more shoppers.

View Report